The awards will be given away in 10 categories each in Telugu, Tamil, Kannada and Malayalam. At a press conference here on Thursday, Filmfare editor Jitesh Pillai said the awards this year had great significance as the 60th edition of the awards is coinciding with 100 years of Indian cinema. Idea Cellular chief operating officer (COO), Andhra Pradesh, B Ramakrishna said Idea's association with the awards had helped them widen their customer base, especially in the southern states.
Actress Samantha Prabhu, who was invited to address the press conference along with the organizers, said she held the awards in high esteem. "I would like to take risks and take up roles though I may not be sure if they will succeed at the box-office. Filmfare has always recognized true talent and artistes get the push they need when they are recognized ," Samantha said.
To a query, she said she liked the films made during the 60s and 70s the best. "I wish i had been around during the black and white era."
Some award categories and nominations
Best film: Gabbar Singh, Businessman, Eega, Julayi, Racha
Best actor (Male): Pawan Kalyan (Gabbar Singh), Mahesh Babu (Businessman), Ram Charan Teja (Racha), Nagarjuna (Damarukam), Nitin (Ishq)
Best actor (Female): Nayanatara (Krishnam Vande Jagadgurum), Tamannaah (Racha), Samantha (Eega), Hansika Motwani (Dhenikaina Ready), Anushka Shetty (Damarukam)
Best director: Harish Shankar (Gabbar Singh), S S Rajamouli (Eega), Trivikram Srinivas (Julayi), Radhakrishna Jagarlamudi (Krishnam Vande Jagadgurum), Puri Jagannath (Businessman)
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